How to Write FAQs That Double as AEO Fuel
How to write FAQs for a blog post that serve readers and get cited by AI: real questions, direct answers, written into the draft.
Field notes on search, AI & growth.
Practical SEO, AEO, and content playbooks for founders, from an operator who runs the same engine in production at The Gourmet Host. What actually moves rankings and earns AI citations, in the order you should do it.
How to Tell If Your Local SEO Is Actually Working
Local SEO rank tracking from one screen misleads. See the three layers of local measurement, the metrics that lie, and how to report them.
How Each AI Engine Picks Sources to Cite
ChatGPT, Perplexity, AI Overviews, Gemini, and Claude don't pick sources alike. Compared on retrieval, evaluation, citation.
How to Build a Content Funnel (TOFU to BOFU)
Every stage-to-stage handoff leaks readers. Map TOFU to BOFU, find the drop-off, and the single ask that plugs it.
Technical SEO for Founders: What to Fix First
Most technical fixes barely move rankings. Ranked by severity, so you fix the few that actually cost you traffic first.
How to Get Cited by ChatGPT
It runs a live search, then pulls answer-first passages. The crawler to allow, and the signals that earn a ChatGPT citation.
The One-CTA Rule: One Ask Per Page Wins
How many CTAs should a page have? One. The data on why one stage-matched ask beats stacking three, and where the others go.
Core Web Vitals Explained for Non-Engineers
LCP, INP, and CLS in plain English: what each measures, whether it moves rankings, and how to check yours without an engineer.
How to Get Cited by Perplexity
It cites several sources per answer, so precision wins. What Perplexity rewards, and how to be the on-point passage it links.
Landing Page Copy vs Blog Copy: The Difference
Two page types, two jobs. How length, links, navigation, and asks differ, plus how to tell which one a given page should be.
Why Isn’t My Site Indexed? A Founder’s Diagnostic
Noindex tags, robots.txt, new-site timing, per-platform gotchas. A five-step diagnostic for why your pages aren't showing up.
How to Show Up in Google AI Overviews
Ranking is not citation. How the index feeds AI Overviews, and the passages it actually pulls, so you land in the box.