llms.txt Explained: Should Your Site Have One?
llms.txt tells AI which pages matter. Do engines read it yet, is it worth adding, and what actually controls AI crawler reach.
Field notes on search, AI & growth.
Practical SEO, AEO, and content playbooks for founders, from an operator who runs the same engine in production at The Gourmet Host. What actually moves rankings and earns AI citations, in the order you should do it.
How to Structure a Page to Rank and Get Cited
Ranking and getting cited come from the same three moves, in order: match intent, make it readable, then wire the links.
The FAQ Block, Rebuilt for Answer Engines
Rebuild your FAQ block for AI extraction. Make each question a real query and each answer a self-contained unit engines can lift.
Title Tags and Meta Descriptions That Get Clicks
Google rewrites weak titles anyway. The right length, why it happens, and how to win the click from wherever you rank.
How to Write a Definition AI Will Quote Verbatim
Engineer the one sentence AI lifts word for word. Name the term, stay self-contained, place it right, and pass the cold-read test.
Search Intent: The Four Types That Decide Everything
Match the intent Google rewards or a well-built page never ranks. The four types of search intent, and how to read each one.
Comparison Tables and Formats LLMs Love to Cite
AI engines cite tables and ranked lists more than prose. How to build a comparison table an LLM can lift cleanly, and why structure wins.
Internal Linking: The Most Underrated SEO Lever
Internal linking, done on purpose: how each link passes authority and relevance, where to point it, and how to fix orphan pages.
How to Read the SERP Before You Write a Word
Good pages lose before drafting. A four-pass scan of the SERP for intent, format, features, and whether you can win it.
Free Keyword Research: A Starter Method, No Tools
Autocomplete, People Also Ask, related searches, the SERP itself. Find demand you can win without paying for a single tool.