SEO for Startups: What to Do in the First 90 Days
Runway is short, so sequence matters. The first-90-days order of operations, and the timeline a startup should actually expect.
Field notes on search, AI & growth.
Practical SEO, AEO, and content playbooks for founders, from an operator who runs the same engine in production at The Gourmet Host. What actually moves rankings and earns AI citations, in the order you should do it.
Website Platform Choice: Builder, WordPress or Custom
Hosted builders, WordPress and bespoke stacks each win somewhere real. Here is which one your situation points at, and what you take on.
Bounce Rate Improved Because the Visitors Were Bots
Bounce rate improved while engagement time collapsed. Two dated traffic floods, the checks that told bots from people, and the tell.
WordPress Site Design: Builder, Parent Theme or Code
Your WordPress design lives in a builder, a vendor parent theme, or a theme of your own. Here is how to tell which, and why it matters.
Content Strategy for Founders: A Library That Ranks, Gets Cited, and Pays for Itself
A library that ranks, gets cited by AI, and pays for itself. The content approach that compounds instead of resetting monthly.
AI Built WordPress Themes: Four Decisions You Own
AI writes theme code well and fast. Here are the build decisions it still cannot make for you, and how to keep a human in the loop.
Answer Engine Optimization: What AEO Actually Is
Ranking and getting cited by AI are two different wins. What AEO actually means, why it matters now, and where to start.
Site Structure for a New Website: The Two Numbers
Your new site already has a structure that nobody chose. Here is how depth, categories and navigation should work, plus a check to run.
Ten Days Is a Sequencing Problem, Not a Speed One
A full replatform from proposal to live in ten days. Almost nothing was done faster than usual. What changed was the order.
Rebuild or Redesign: One Staging Test Tells You Which
Leaving a page builder is a rebuild. Leaving a theme is a redesign. Where your content lives decides which, and you can check it today.
Why Category Pages Need an Answer Above the Grid
A product grid is a list of names. Twenty-seven words above it moved a category page out of the Partial band, and showed where the ceiling is.
Website Content Writing for SEO: The Four Rung Ladder
Website content writing for SEO starts with eight to twelve pages in one order. Get the list, the sequence, and the reason behind it.
Questions about the field notes.
Who writes the TDM Insights field notes?
They are written by David Jubé, the operator-builder behind TDM Insights and The Gourmet Host. Every piece reflects the same SEO, AEO, and content system he runs in production, so the advice comes from practice rather than theory.
What topics do they cover?
Four areas: SEO for ranking in Google, AEO for getting cited by AI answer engines, content strategy for building a library that compounds, and case notes documenting real, measured results. Each field note answers one real founder question and links to the others in its cluster.
Are the playbooks based on real results?
Yes. The methods come from growing The Gourmet Host's search visibility, measured in Google Search Console, and they are the same ones TDM Insights now runs for clients.