SEO
SEO for founders, without the fluff. The durable plays that move rankings for a new site, drawn from running the same program in production.
- Where to start
- Earning backlinks
- Keyword strategy
- Measuring progress
- Technical foundations
- Honest timelines
SEO for Startups: What to Do in the First 90 Days
Runway is short, so sequence matters. The first-90-days order of operations, and the timeline a startup should actually expect.
How Long Does SEO Take? An Honest Timeline
First signals in weeks, real lift in months. The honest timeline for SEO, and what to expect at each stage instead of guessing.
Is SEO Worth It for a Startup? When to Invest and When to Wait
It pays off only when runway and real demand line up. A two-sided framework for when to invest in SEO and when to wait.
Technical SEO Checklist for Founders, by Severity
Ranked by severity so you fix what costs rankings first, plus the Shopify and Wix gotchas. A founder's technical checklist.
Keyword Research for Startups: Demand You Can Win
Volume alone lies. Score intent and attainable difficulty too, and find the demand a brand-new site can realistically win.
Backlinks for Startups: Earn Authority, No Budget
No budget, still linkable. Build assets worth citing and run founder-led PR that actually pulls backlinks to a young site.
Technical SEO for Founders: What to Fix First
Most technical fixes barely move rankings. Ranked by severity, so you fix the few that actually cost you traffic first.
Core Web Vitals Explained for Non-Engineers
LCP, INP, and CLS in plain English: what each measures, whether it moves rankings, and how to check yours without an engineer.
Why Isn’t My Site Indexed? A Founder’s Diagnostic
Noindex tags, robots.txt, new-site timing, per-platform gotchas. A five-step diagnostic for why your pages aren't showing up.
Crawl Budget and Indexation for Small Sites
For a small site the real bottleneck is almost never crawl budget, it's indexation. How to tell exactly where your pages stall.
Site Speed: The Fixes That Actually Move Rankings
A perfect PageSpeed score is a trap. The five speed fixes that actually move rankings, plus the lever for each platform.
Structured Data for SEO: The Founder’s 80/20
Five schema types earn the rich results, the rest is noise. What structured data does, what it can't do, and how to add it.
SEO, or search engine optimization, is the work of making a site rank in search engines like Google so the right people find it without paid ads. For founders it means earning visibility for the questions your buyers already search, then turning that traffic into customers you own.
First signals usually appear in weeks and meaningful traffic in a few months, not days. SEO compounds, so early work on crawlability and authority is what later rankings depend on. A realistic timeline depends on your site's age, competition, and how consistently you publish.
Start with the order of operations, not a pile of tips. Fix anything technical that blocks crawling first, then research demand you can realistically win, publish for it, and earn links once you have something worth linking to. Doing those steps out of order wastes months.