Where to Place a CTA So It Gets Clicked
Placement follows how people scan, not guesswork. Above the fold, end of post, and the spot that actually earns the click.
Field notes on search, AI & growth.
Practical SEO, AEO, and content playbooks for founders, from an operator who runs the same engine in production at The Gourmet Host. What actually moves rankings and earns AI citations, in the order you should do it.
Crawl Budget and Indexation for Small Sites
For a small site the real bottleneck is almost never crawl budget, it's indexation. How to tell exactly where your pages stall.
How to Get Mentioned by Google Gemini
It grounds answers in Search and differs from AI Overviews. How Gemini decides, and the signals that earn the mention.
Content-Market Fit: Earn Customers, Not Traffic
The biggest keywords convert worst. Write for buyers over browsers, and choose topics by intent instead of raw volume.
Site Speed: The Fixes That Actually Move Rankings
A perfect PageSpeed score is a trap. The five speed fixes that actually move rankings, plus the lever for each platform.
How to Be the Source Claude Recommends
When Claude cites, and what its browsed answers reward. How to earn the recommendation, and check which engines cite you now.
Content ROI: How to Calculate It vs Ad Spend
It offsets paid ads, then outlasts them. The costs, the returns, the timeline, and how to run the content ROI math yourself.
Structured Data for SEO: The Founder’s 80/20
Five schema types earn the rich results, the rest is noise. What structured data does, what it can't do, and how to add it.
The On-Page AEO Playbook: Build Pages AI Quotes
On-page AEO, built section by section. The five-tactic liftable-page checklist that moves a page from ranked to quoted by AI answer engines.
WordPress vs Shopify vs Wix vs Squarespace, Compared
Use case, strengths, weaknesses, and how common each is. A side-by-side so a founder picks the right platform the first time.
Entity SEO: How to Become a Known Thing to AI
Entity SEO is how AI learns to trust your brand. Use Organization and sameAs signals plus corroboration to become a cited source.
SEO and AI Visibility Tracking Tools, Compared
Track AEO, GEO, and LLM citations without guessing. The tools compared on what each tracks, who it fits, and what it costs.