Case Notes
Real, measured results from live businesses, with the numbers and the method behind them.
- What we changed
- What moved
- How it was measured
- Time to result
- What it cost
- What we learned
Ten Days Is a Sequencing Problem, Not a Speed One
A full replatform from proposal to live in ten days. Almost nothing was done faster than usual. What changed was the order.
Why Category Pages Need an Answer Above the Grid
A product grid is a list of names. Twenty-seven words above it moved a category page out of the Partial band, and showed where the ceiling is.
Never Run a Bulk Catalogue Job Without a Way Back
135 descriptions and 175 images rewritten on a live store. Neither job was allowed to run until it could be undone with one command.
A Setting Can Be Switched On and Still Do Nothing
Three checkout defects found during a rebuild nobody hired us to audit. All three looked correct in the admin and had never once fired.
When to Stop Tuning a Site and Rebuild It Instead
The crawl was clean and every finding that mattered still sat on the platform. The ownership test that turns a retainer into a rebuild.
Legacy Content Is Authority You Already Paid For
A replatform is where archives quietly die. Fifty-two addresses reconciled one at a time, and the query rule behind every merge.
Structure the Archive Before You Write Anything New
Eighteen dormant posts, three retrofittable layers, and no new articles. The cheapest wave in a content programme is the one you own.
Build the Cluster, Not the Post
A 12-week field record from Google Search Console: how building one interlinked content cluster took a topic from about 14 to 1,174 weekly clicks.
Clusters Compound. Scattered Posts Plateau.
Three content clusters we built each grew 12x to 108x in organic clicks, while scattered standalone pages grew about 7x. Why depth compounds.
The CTR Fix: Same Ranking, More Clicks
We rewrote titles and meta descriptions on 108 pages. The meta-description group's CTR rose 0.39 points net of control, with clicks up 67%.
From Zero: A Cold-Start Cluster
Starting from no presence at all, a party-drinks cluster went from near zero to 370 organic clicks per 28 days in about three months.
The Experiment We Killed
We appended AI-written sections to 15 live pages. Nine read as machine-made and were rolled back the next day. The rule it taught us.
Case notes are short write-ups of real results from live businesses we have grown, with the numbers and the method behind them. Each one shows what changed, what moved, and how it was measured, so you can judge the approach on evidence rather than claims.
Every figure comes from the platforms that own the data, Google Search Console and GA4, tied to a source and a date window. We cite where each number comes from so it can be verified rather than taken on faith.
No result is guaranteed, since outcomes depend on demand, runway, and competition. The case notes show what was achievable for a specific business under specific conditions, which is why every engagement starts with a free diagnosis of your own opportunity.