Every engagement I take opens
with a diagnosis.
Four lanes, nine named deliverables, one outcome: demand you create and an audience you keep, on your own site. You take only the pieces your business needs, in the order that earns the fastest return.
I run all four myself. That is the whole point of working founder to founder: the person who reads your Search Console is the person who writes the plan and the person who ships the work.
Nine deliverables, and exactly what each one hands you.
Every item below is a concrete piece of work with a definition and a finish line, not a retainer that dissolves into hours. The diagnosis comes first; after that you take only what your site needs, in the order that earns the fastest return.
The Growth Diagnosis
The free written read that opens every engagement. Yours to keep either way.
- Severity ranked blocker list, each with its fix
- A content architecture built from your keyword demand
- Your earned traffic opportunity priced against Google Ads
Technical SEO fixes
The sprint that clears the blockers the diagnosis surfaced.
- Index hygiene and crawlability
- Redirects, site speed and Core Web Vitals
- Keyword cannibalization, heading and meta gaps
Structured data and AEO readiness
Markup and page structure the AI answer engines can quote.
- Schema coverage per page type
- Answer first page structure
- FAQ and entity coverage
Content clusters
Libraries built in bursts, in your voice, on your own site.
- Demand research and cluster architecture
- Briefs, drafts, FAQs and internal links to spec
- Staged into your site as drafts you approve
Snippet and CTR optimization
Title and meta rewrites on pages that already rank. Often the fastest gain available.
- The Search Console read of impressions against clicks
- Rewrites aimed at the click, not the rank
- Measured weekly against your own baseline
Content refreshes
A slipping page re earns its rank on the same URL instead of starting over.
- Slipping pages found by weekly measurement
- Structure, sources and answer depth updated
- Page equity kept: same URL, same history
Website optimization
Targeted enhancements when the site itself caps the result.
- Trust and conversion design
- Information architecture
- Speed and Core Web Vitals
Rebuild or replatform
When the platform is the blocker, the site moves.
- Full redesign on a platform that can rank
- Content and URL migration without losing equity
- Two published rebuilds: AVRO Academy and Cacao Boys
Brand aligned marketing design
One voice carried across your site, your content and your outreach.
- Brand system and voice
- Editorial and social design
- Every channel lands on one experience
Start with the Growth Diagnosis.
Rather than parade other people's numbers at you, I show you your own opportunity. Every engagement opens with a diagnostic report on a short call: a focused read of what is capping your visibility and what it would take to capture the demand you are missing.
Technical blockers ranked by impact, each with a fix. A content architecture built from your keyword demand. And the earned traffic opportunity priced against what the same visits would cost in Google Ads.
It is yours to keep. Run the plan with me, or hand it to your team. Every lane runs founder to founder, and the work stays yours, on your own site, under your control.
Three packages. They change who does what, not what gets built.
Every deliverable in the catalogue ships through the same process and the same standards. The package sets the level of involvement: coached, collaborative, or executed for you. You can move up a tier mid engagement, and the work you have already done comes with you.
| Stage | Done by you | Done with you | Done for you |
|---|---|---|---|
| Research and planning | You run it, I coach | We run it together | I run it |
| Briefs and drafts | You draft, I review | Drafted to spec, you edit | I draft, you approve |
| Publishing | You publish | Staged by me, you publish | I stage it, you approve go live |
| Measurement | You read it, I interpret | The weekly read, together | Monthly traction scorecards |
| Strategy | Working sessions | Review as often as you want | Quarterly strategy reviews |
Done by you
For founders who run the engine themselves, with me coaching alongside.
- Working sessions where we build AI into your daily processes
- Coaching toward self sufficiency in your own analysis and content
- A range of capabilities stood up with you, from research through publishing
Done with you
We run onboarding and the production cycle together.
- SEO, AEO and diagnostics
- Content strategy
- Website enhancement and redesign
- Brand aligned marketing design
- Delivered collaboratively, with client review as frequently as you want it
Done for you
I operate the engine on your behalf for a fixed term.
- Everything in Done with you
- I operate the suite end to end
- Monthly traction and growth scorecards
- Quarterly strategy reviews
- Full hand off at end of term
Bring me a site and a goal. I will bring the engine.
A short call. We map where your winnable demand is, what is holding your visibility back, and what it would take to capture it.