Research
Demand and entity mapping. What the market and the models are actually asking.
TDM Insights is founder to founder advisory
for businesses that want to be found in Google
and the AI answer engines.
I am David Jubé. I work founder to founder, which means you get the operator who built the system, not an account manager relaying it.
I ran the engine on my own product first. Search impressions went from 59,643 to 600,569 over the campaign, and the numbers are mine before they are yours.
Every engagement opens with a diagnosis of your site. After that you take only the lanes your business needs, in the order that earns the fastest return. The work stays yours, on your own site, under your control.
From the library
Featured field notes
One engine, four ways I put it to work.
Engagements start with a diagnosis and grow from there. Nothing else begins until that report is written, because a content plan aimed at a site that cannot be crawled is wasted money.
SEO, AEO and diagnostics.
I read your live Search Console, GA4 and site, then diagnose what caps your visibility across search and the AI answer engines. You get a severity ranked plan, and the fast hotfixes are the ones I run first.
THE GROWTH DIAGNOSIS . TECHNICAL FIXES . AEO READINESS
Content strategy.
A library of pages built to rank in Google and to be cited by AI answer engines, earning organic clicks that offset what you pay for in Google Ads. On my own site that library is 517 published posts and still growing.
CONTENT CLUSTERS . SNIPPET AND CTR OPTIMIZATION . REFRESHES
Website enhancement and redesign.
When the site itself caps the result I rebuild it, from targeted fixes through a full redesign, built for speed, trust and conversion. Two client rebuilds are published: AVRO Academy and Cacao Boys.
WEBSITE OPTIMIZATION . REBUILD OR REPLATFORM
Brand aligned marketing design.
One coherent voice carried across every channel you reach. The demand you create then lands on a single experience instead of four different ones.
BRAND SYSTEM . EDITORIAL AND SOCIAL DESIGN
A blog led engine. Five stages, and the last one feeds the first.
Measure is not the end of the line. It is where the next cycle of research comes from, which is why the library compounds instead of resetting every quarter.
Brief
A locked, opinionated spec per piece, briefed as a cluster around one topic.
Article
Built to the brief. Sourced, structured, answer shaped for AEO, published in clusters that treat a topic in depth.
Publish
Shipped as a registered pattern, not a one off. Consistent by construction.
Measure
Search Console and GA4 read back into research. The loop that compounds.
Measure feeds Research. The next cycle starts where the last one ended.
The questions
Questions, answered
I only ship what I run myself.
Search impressions in the latest 28 day window came to 600,569, against 59,643 in the window when the strategy began. Organic Google search clicks grew from 347 to 9,653 over the same pair of windows.
Growth this fast is really breadth. When the focused SEO and AEO strategy began on 22 February 2026, 45 search terms on The Gourmet Host earned at least one click over 28 days. In the latest window, 1,491 did. The curve below is the export, and the full read is on the case study.
Your site has its own version of this curve.
It is already sitting in your Search Console. I will read it with you, and tell you plainly which part of it is winnable.
Same process, same standards, three levels of involvement.
Pick the one that fits where you are. You can move up a tier mid engagement, and the work you have already done comes with you.
Done by you
For founders who run the engine themselves, with me coaching alongside.
- Working sessions where we build AI into your daily processes
- Coaching toward self sufficiency in your own analysis and content
- A range of capabilities stood up with you, from research through publishing
MOST POPULAR
Done with you
We run onboarding and the production cycle together.
- SEO, AEO and diagnostics
- Content strategy
- Website enhancement and redesign
- Brand aligned marketing design
- Delivered collaboratively, with client review as frequently as you want it
Done for you
I operate the engine on your behalf for a fixed term.
- Everything in Done with you
- I operate the suite end to end
- Monthly traction and growth scorecards
- Quarterly strategy reviews
- Full hand off at end of term