Field notes on search, AI & growth.
Search Intent: The Four Types That Decide Everything
Match the intent Google rewards or a well-built page never ranks. The four types of search intent, and how to read each one.
How to Write a Definition AI Will Quote Verbatim
Engineer the one sentence AI lifts word for word. Name the term, stay self-contained, place it right, and pass the cold-read test.
Content-Market Fit: Earn Customers, Not Traffic
The biggest keywords convert worst. Write for buyers over browsers, and choose topics by intent instead of raw volume.
Internal Linking: The Most Underrated SEO Lever
Internal linking, done on purpose: how each link passes authority and relevance, where to point it, and how to fix orphan pages.
Comparison Tables and Formats LLMs Love to Cite
AI engines cite tables and ranked lists more than prose. How to build a comparison table an LLM can lift cleanly, and why structure wins.
Content ROI: How to Calculate It vs Ad Spend
It offsets paid ads, then outlasts them. The costs, the returns, the timeline, and how to run the content ROI math yourself.
How to Read the SERP Before You Write a Word
Good pages lose before drafting. A four-pass scan of the SERP for intent, format, features, and whether you can win it.
Free Keyword Research: A Starter Method, No Tools
Autocomplete, People Also Ask, related searches, the SERP itself. Find demand you can win without paying for a single tool.