How Many Blog Posts Do You Need to Rank?
Post count is the wrong target. Coverage equals your distinct buyer questions. Here is how to find your actual number.
Field notes on search, AI & growth.
Practical SEO, AEO, and content playbooks for founders, from an operator who runs the same engine in production at The Gourmet Host. What actually moves rankings and earns AI citations, in the order you should do it.
AI SEO: The Five Rungs That Decide If You Get Cited
AI SEO has two halves. Production is solved, citation is a design standard. See the four conditions a new site has to satisfy first.
Content That Ranks and Gets Cited by AI
Content strategy and SEO meet AEO: how one page can rank in Google and get cited by ChatGPT, Perplexity, and AI Overviews.
AI Generated Content SEO: Four Kinds of Evidence
AI generated content is not penalised for being generated. Learn what to add to a page so a retrieval system has a reason to quote you.
Content That Converts Readers Into Customers
Content that converts is a structure, not a slogan: the content funnel plus one CTA per page that turns readers into customers.
SEO for AI Search When Nothing Else Mentions You Yet
SEO for AI search starts with corroboration: something outside your domain saying you exist. Here is the build order for a brand new site.
Content Refresh: Win Back Rankings You Lost
A content refresh recovers rankings you lost: when to refresh, prune, or merge, and why updating usually beats writing new.
AI SEO Audit: Finding the Copy Your Template Shipped
Run an AI SEO audit for template duplication. Find the phrasing your theme ships on every site using it, and see what that costs you.
What Google Actually Penalizes About AI Content
What does Google penalize about AI content? Not the tool. See the two tests, in Google's own words, that decide if a page is safe.
AI Overviews and the Six Schema Types a Build Emits
AI Overviews need specific structured data. See what each build path emits by default, and which fields you have to write yourself.
The Evidence of Effort a Reader Can Actually See
Evidence of effort is what a rater sees in minutes. Rank the five signals a reader notices first and cut the four that only look like work.
AI SEO Services: Six Flex Points and Who Decides
AI SEO services run on judgement, not output volume. See the points in a real workflow where a human decision still changes the result.