Field notes on search, AI & growth.
Technical SEO for Founders: What to Fix First
Most technical fixes barely move rankings. Ranked by severity, so you fix the few that actually cost you traffic first.
How Each AI Engine Picks Sources to Cite
ChatGPT, Perplexity, AI Overviews, Gemini, and Claude don't pick sources alike. Compared on retrieval, evaluation, citation.
How to Produce Content That Ranks and Gets Cited
A repeatable system for producing content that ranks in Google and gets cited by AI: brief, draft, then proof on the page.
Structure the Archive Before You Write Anything New
Eighteen dormant posts, three retrofittable layers, and no new articles. The cheapest wave in a content programme is the one you own.
Core Web Vitals Explained for Non-Engineers
LCP, INP, and CLS in plain English: what each measures, whether it moves rankings, and how to check yours without an engineer.
How to Get Cited by ChatGPT
It runs a live search, then pulls answer-first passages. The crawler to allow, and the signals that earn a ChatGPT citation.
How to Write a Content Brief (That Gets It Right)
Four decisions before you write (intent, angle, scope, proof) keep you from shipping the wrong article. How to brief it right.
Build the Cluster, Not the Post
A 12-week field record from Google Search Console: how building one interlinked content cluster took a topic from about 14 to 1,174 weekly clicks.
Why Isn’t My Site Indexed? A Founder’s Diagnostic
Noindex tags, robots.txt, new-site timing, per-platform gotchas. A five-step diagnostic for why your pages aren't showing up.
How to Get Cited by Perplexity
It cites several sources per answer, so precision wins. What Perplexity rewards, and how to be the on-point passage it links.
Writing for E-E-A-T: Prove Experience on the Page
Trust is shown, not claimed. The on-page signals readers and Google both read as real experience, E-E-A-T made concrete.
Clusters Compound. Scattered Posts Plateau.
Three content clusters we built each grew 12x to 108x in organic clicks, while scattered standalone pages grew about 7x. Why depth compounds.