Field notes on search, AI & growth.
Technical SEO Checklist for Founders, by Severity
Ranked by severity so you fix what costs rankings first, plus the Shopify and Wix gotchas. A founder's technical checklist.
How to Get Cited by ChatGPT, Perplexity, and AI
One cheat sheet, three engines. The per-engine signals that earn a citation from ChatGPT, Perplexity, and Google AI Overviews.
Content That Ranks and Gets Cited by AI
Content strategy and SEO meet AEO: how one page can rank in Google and get cited by ChatGPT, Perplexity, and AI Overviews.
A Setting Can Be Switched On and Still Do Nothing
Three checkout defects found during a rebuild nobody hired us to audit. All three looked correct in the admin and had never once fired.
Keyword Research for Startups: Demand You Can Win
Volume alone lies. Score intent and attainable difficulty too, and find the demand a brand-new site can realistically win.
Schema Markup for AI: Answer-First Writing Guide
What makes a passage liftable by AI, plus the schema types that carry weight. Answer-first writing, made concrete.
Content That Converts Readers Into Customers
Content that converts is a structure, not a slogan: the content funnel plus one CTA per page that turns readers into customers.
When to Stop Tuning a Site and Rebuild It Instead
The crawl was clean and every finding that mattered still sat on the platform. The ownership test that turns a retainer into a rebuild.
Backlinks for Startups: Earn Authority, No Budget
No budget, still linkable. Build assets worth citing and run founder-led PR that actually pulls backlinks to a young site.
How to Measure AI Traffic With No Referrer
AI sends traffic with no referrer to trace. The observable proxies that prove your AEO is working, no paid tool required.
Content Refresh: Win Back Rankings You Lost
A content refresh recovers rankings you lost: when to refresh, prune, or merge, and why updating usually beats writing new.
Legacy Content Is Authority You Already Paid For
A replatform is where archives quietly die. Fifty-two addresses reconciled one at a time, and the query rule behind every merge.