Field notes on search, AI & growth.
Crawl Budget and Indexation for Small Sites
For a small site the real bottleneck is almost never crawl budget, it's indexation. How to tell exactly where your pages stall.
How to Show Up in Google AI Overviews
Ranking is not citation. How the index feeds AI Overviews, and the passages it actually pulls, so you land in the box.
Use AI to Write Without Sounding Like AI
Name the tells, keep a human on the parts that matter, skip the slop. How to write with AI without sounding like it.
The CTR Fix: Same Ranking, More Clicks
We rewrote titles and meta descriptions on 108 pages. The meta-description group's CTR rose 0.39 points net of control, with clicks up 67%.
Site Speed: The Fixes That Actually Move Rankings
A perfect PageSpeed score is a trap. The five speed fixes that actually move rankings, plus the lever for each platform.
How to Get Mentioned by Google Gemini
It grounds answers in Search and differs from AI Overviews. How Gemini decides, and the signals that earn the mention.
How Long Should a Blog Post Be? Intent Over Count
There is no magic word count. Length follows search intent, not a target. How to set it, article by article.
From Zero: A Cold-Start Cluster
Starting from no presence at all, a party-drinks cluster went from near zero to 370 organic clicks per 28 days in about three months.
Structured Data for SEO: The Founder’s 80/20
Five schema types earn the rich results, the rest is noise. What structured data does, what it can't do, and how to add it.
How to Be the Source Claude Recommends
When Claude cites, and what its browsed answers reward. How to earn the recommendation, and check which engines cite you now.
How to Write FAQs That Double as AEO Fuel
How to write FAQs for a blog post that serve readers and get cited by AI: real questions, direct answers, written into the draft.
The Experiment We Killed
We appended AI-written sections to 15 live pages. Nine read as machine-made and were rolled back the next day. The rule it taught us.