GEO vs SEO vs AEO vs LLMO: What They Mean
Four acronyms, one axis. What GEO, SEO, AEO, and LLMO each optimize for, which are real, and which a founder should do first.
Field notes on search, AI & growth.
Practical SEO, AEO, and content playbooks for founders, from an operator who runs the same engine in production at The Gourmet Host. What actually moves rankings and earns AI citations, in the order you should do it.
Thirteen Questions to Ask a Web Vendor Before Signing
Thirteen questions that show whether a web vendor will leave you a maintainable site. Eight for any build, five for a page builder pitch.
How Long Does SEO Take? An Honest Timeline
First signals in weeks, real lift in months. The honest timeline for SEO, and what to expect at each stage instead of guessing.
How AI Answer Engines Choose Their Sources
Retrieval, evaluation, citation: three steps decide whether AI names you. Find the one that's costing you the citation.
The AI Tells That Cost You Readers, Not Rankings
AI writing tells cost reader trust, not rankings. Six sentence-level patterns, the edit that removes each one, and why detectors miss them.
Build the Cluster, Not the Post
A 12-week field record from Google Search Console: how building one interlinked content cluster took a topic from about 14 to 1,174 weekly clicks.
Is SEO Worth It for a Startup? When to Invest and When to Wait
It pays off only when runway and real demand line up. A two-sided framework for when to invest in SEO and when to wait.
How to Get Cited by ChatGPT, Perplexity, and AI
One cheat sheet, three engines. The per-engine signals that earn a citation from ChatGPT, Perplexity, and Google AI Overviews.
Scaled Content Abuse Is About Quality, Not About AI
Scaled content abuse is about value, not AI. See what Google's spam policy names and where the line sits before you publish a batch.
Clusters Compound. Scattered Posts Plateau.
Three content clusters we built each grew 12x to 108x in organic clicks, while scattered standalone pages grew about 7x. Why depth compounds.
Technical SEO Checklist for Founders, by Severity
Ranked by severity so you fix what costs rankings first, plus the Shopify and Wix gotchas. A founder's technical checklist.
Schema Markup for AI: Answer-First Writing Guide
What makes a passage liftable by AI, plus the schema types that carry weight. Answer-first writing, made concrete.