Backlinks for Startups: Earn Authority, No Budget
No budget, still linkable. Build assets worth citing and run founder-led PR that actually pulls backlinks to a young site.
SEO
Local SEO for a Business With a Single Location
Local SEO for one location is a short list of fixes in one order. See what to fix first, what to skip, and why the map pack differs.
A Google Business Profile That Earns the Map Pack
Rank a Google Business Profile for local SEO by field weight. Category and the services list move the map pack. The description does not.
Local Citations: Consistency Beats Volume Every Time
Local citation SEO rewards agreement, not volume. Learn how to audit the listings you already have before you add a single new one.
How to Ask for Reviews Without Sounding Desperate
How to ask for reviews without breaching Google's policy: when to send the request, what it should say, and why every reply counts.
One Brand, Many Branches, Different Local Services
Local SEO for franchises: what belongs on a market page, a service page, and where the two combine, without building doorway pages.
How to Tell If Your Local SEO Is Actually Working
Local SEO rank tracking from one screen misleads. See the three layers of local measurement, the metrics that lie, and how to report them.
Technical SEO for Founders: What to Fix First
Most technical fixes barely move rankings. Ranked by severity, so you fix the few that actually cost you traffic first.
Core Web Vitals Explained for Non-Engineers
LCP, INP, and CLS in plain English: what each measures, whether it moves rankings, and how to check yours without an engineer.
Why Isn’t My Site Indexed? A Founder’s Diagnostic
Noindex tags, robots.txt, new-site timing, per-platform gotchas. A five-step diagnostic for why your pages aren't showing up.
Crawl Budget and Indexation for Small Sites
For a small site the real bottleneck is almost never crawl budget, it's indexation. How to tell exactly where your pages stall.
Site Speed: The Fixes That Actually Move Rankings
A perfect PageSpeed score is a trap. The five speed fixes that actually move rankings, plus the lever for each platform.