Structured Data for SEO: The Founder’s 80/20
Five schema types earn the rich results, the rest is noise. What structured data does, what it can't do, and how to add it.
SEO
WordPress vs Shopify vs Wix vs Squarespace, Compared
Use case, strengths, weaknesses, and how common each is. A side-by-side so a founder picks the right platform the first time.
SEO and AI Visibility Tracking Tools, Compared
Track AEO, GEO, and LLM citations without guessing. The tools compared on what each tracks, who it fits, and what it costs.
How to Structure a Page to Rank and Get Cited
Ranking and getting cited come from the same three moves, in order: match intent, make it readable, then wire the links.
Title Tags and Meta Descriptions That Get Clicks
Google rewrites weak titles anyway. The right length, why it happens, and how to win the click from wherever you rank.
Search Intent: The Four Types That Decide Everything
Match the intent Google rewards or a well-built page never ranks. The four types of search intent, and how to read each one.
Internal Linking: The Most Underrated SEO Lever
Internal linking, done on purpose: how each link passes authority and relevance, where to point it, and how to fix orphan pages.
How to Read the SERP Before You Write a Word
Good pages lose before drafting. A four-pass scan of the SERP for intent, format, features, and whether you can win it.
Free Keyword Research: A Starter Method, No Tools
Autocomplete, People Also Ask, related searches, the SERP itself. Find demand you can win without paying for a single tool.