The Content Audit That Produces Your Next Ideas
Run a content audit as a demand map. See which gap, near miss or reader question earns the next brief, and how to rank all four signals.
Field notes on search, AI & growth.
Practical SEO, AEO, and content playbooks for founders, from an operator who runs the same engine in production at The Gourmet Host. What actually moves rankings and earns AI citations, in the order you should do it.
The CTR Fix: Same Ranking, More Clicks
We rewrote titles and meta descriptions on 108 pages. The meta-description group's CTR rose 0.39 points net of control, with clicks up 67%.
Keyword Research for Startups: Demand You Can Win
Volume alone lies. Score intent and attainable difficulty too, and find the demand a brand-new site can realistically win.
How to Measure AI Traffic With No Referrer
AI sends traffic with no referrer to trace. The observable proxies that prove your AEO is working, no paid tool required.
Making AI a Writing Partner That Earns Its Place
See where an AI writing partner earns its place across research, drafting and editing, and which parts of the writing stay with you.
From Zero: A Cold-Start Cluster
Starting from no presence at all, a party-drinks cluster went from near zero to 370 organic clicks per 28 days in about three months.
Backlinks for Startups: Earn Authority, No Budget
No budget, still linkable. Build assets worth citing and run founder-led PR that actually pulls backlinks to a young site.
What the AEO Evidence Actually Shows Right Now
Four AEO claims, four published tests, four verdicts. See where the AEO evidence holds, where it fails, and where it runs out entirely.
How to Produce Content That Ranks and Gets Cited
A repeatable system for producing content that ranks in Google and gets cited by AI: brief, draft, then proof on the page.
The Experiment We Killed
We appended AI-written sections to 15 live pages. Nine read as machine-made and were rolled back the next day. The rule it taught us.
Local SEO for a Business With a Single Location
Local SEO for one location is a short list of fixes in one order. See what to fix first, what to skip, and why the map pack differs.
Schema Markup and AI Citation: What a Test Found
Schema markup AI citation advice has one controlled test behind it. Ahrefs tracked 1,885 pages and found no lift. See what schema is for.