Field notes on search, AI & growth.
WordPress vs Shopify vs Wix vs Squarespace, Compared
Use case, strengths, weaknesses, and how common each is. A side-by-side so a founder picks the right platform the first time.
The On-Page AEO Playbook: Build Pages AI Quotes
On-page AEO, built section by section. The five-tactic liftable-page checklist that moves a page from ranked to quoted by AI answer engines.
How to Build a Content Funnel (TOFU to BOFU)
Every stage-to-stage handoff leaks readers. Map TOFU to BOFU, find the drop-off, and the single ask that plugs it.
SEO and AI Visibility Tracking Tools, Compared
Track AEO, GEO, and LLM citations without guessing. The tools compared on what each tracks, who it fits, and what it costs.
Entity SEO: How to Become a Known Thing to AI
Entity SEO is how AI learns to trust your brand. Use Organization and sameAs signals plus corroboration to become a cited source.
The One-CTA Rule: One Ask Per Page Wins
How many CTAs should a page have? One. The data on why one stage-matched ask beats stacking three, and where the others go.
How to Structure a Page to Rank and Get Cited
Ranking and getting cited come from the same three moves, in order: match intent, make it readable, then wire the links.
llms.txt Explained: Should Your Site Have One?
llms.txt tells AI which pages matter. Do engines read it yet, is it worth adding, and what actually controls AI crawler reach.
Landing Page Copy vs Blog Copy: The Difference
Two page types, two jobs. How length, links, navigation, and asks differ, plus how to tell which one a given page should be.
Title Tags and Meta Descriptions That Get Clicks
Google rewrites weak titles anyway. The right length, why it happens, and how to win the click from wherever you rank.
The FAQ Block, Rebuilt for Answer Engines
Rebuild your FAQ block for AI extraction. Make each question a real query and each answer a self-contained unit engines can lift.
Where to Place a CTA So It Gets Clicked
Placement follows how people scan, not guesswork. Above the fold, end of post, and the spot that actually earns the click.