Case notes are short write-ups of real results from live businesses we have grown, with the numbers and the method behind them. Each one shows what changed, what moved, and how it was measured, so you can judge the approach on evidence rather than claims.

How are the results measured?

Every figure comes from the platforms that own the data, Google Search Console and GA4, tied to a source and a date window. We cite where each number comes from so it can be verified rather than taken on faith.

Are these typical results?

No result is guaranteed, since outcomes depend on demand, runway, and competition. The case notes show what was achievable for a specific business under specific conditions, which is why every engagement starts with a free diagnosis of your own opportunity.

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AI worsened the situation, nine of 15 pages read as machine, same week rolled back.

Case Notes

The Experiment We Killed

We appended AI-written sections to 15 live pages. Nine read as machine-made and were rolled back the next day. The rule it taught us.

David Jubé

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