The Growth Engine

A marketing system,
packaged as an AI skill suite.

A modular, white-label library of Claude Code skills that runs the same SEO, content, and growth engine we built at The Gourmet Host — installed into your environment, pointed at your brand, operating on your site. Take it as software you own, as hands-on consulting, or as a blend of the two.

Request the overview Plus a 30-minute scope call.
28
Skills, gated & validated
9
Modules across 7 lanes
1
Shared client profile
0
Agency retainers required

§ 02 · Forged in production

Forged in production, not in a slide deck.

Every skill earned its place by surviving real, repeated use at The Gourmet Host — a live site, real rankings, a real newsletter, and paid ads. That pressure shaped three things you inherit for free.

01

Gated pipelines

Content does not move to the next stage until it passes hard checks — four-phase article production with lint, validation, and build gates before a draft is allowed out.

02

Encoded voice & standards

Anti-slop scanning, banned-word lists, title and meta character bands, FAQ word counts, backlink diversity rules. Judgment calls are enforced, not left to chance.

03

Repeatable cycles

Weekly traction tracking and the monthly growth scorecard run the same way every time. History grows instead of being overwritten — each run passes its integrity checks or tells you why it didn't.


§ 03 · The modules

Nine modules. Twenty-eight skills.

One complete suite, organized into nine modules across seven lanes — installed together and pointed at your brand. core carries the shared client-config layer every other module reads from; the rest build on it.

Foundation · prerequisite3 skills

core

Shared client-config layer, interactive onboarding, master orchestrator. The library every other module reads from.

Lane 01 · Strategy4 skills

strategy-architecture

Cluster strategy, site architecture & taxonomy, money-page conversion copy, internal-link graph.

Lane 02 · SEO3 skills

seo-strategy

SERP-clustered keyword research, vetted & live-verified backlinks, complete editorial briefs.

Lane 03 · Authoring7 skills

content-engine

Gated four-phase long-form pipeline. Hooks, FAQs, anti-slop scan, title/meta optimization, schema, AEO audit.

Lane 03 · Publishing3 skills

wordpress-publishing

WordPress import bundles, REST publishing with confirmation gates, full-site backup & migration.

Lane 04 · Analytics3 skills

analytics-refresh

Search Console + GA4 dashboard, refresh queue with per-page diagnosis, technical SEO audit.

Lane 05 · Email & social2 skills

email-social

Newsletter & nurture drafts; one article into a LinkedIn post, X thread, and short-form video script.

Lane 06 · Tracking2 skills

tracking

Weekly traction cycle: resolve, pull, grow history, build, validate. Monthly working / fix-now scorecard to Excel.

Lane 07 · Ads1 skill

ads-bridge

Maps your client brand identity to and from a third-party ads brand profile. Reads & writes the plugin's format only.


§ 04 · Three ways to engage

Three ways to engage.

Same suite, same standards — three levels of involvement. Pick the one that fits where you are. You can move up a tier mid-engagement; the work you've already done comes with you.

Tier 01

Done-by-you

For founders who want the engine and prefer to run it themselves. You install, configure, and operate the suite at your own pace.

  • Install guide & client-onboarding skill
  • Per-lane readiness reports
  • Email support, 1 business day
  • Upgrades when you choose to take them
Most popular Tier 02

Done-with-you

We run onboarding and the first production cycle together. The standards stay, the brand becomes yours, and you learn the engine by operating it.

  • Everything in Done-by-you
  • Live onboarding & client-profile build
  • Voice & brief customization session
  • First content cycle, run together
  • Weekly check-ins for the first 60 days
Tier 03

Done-for-you

We operate the engine on your behalf for a fixed term. You set the goals; we run the cycles; the asset accrues to you.

  • Everything in Done-with-you
  • We operate the suite end-to-end
  • Monthly traction & growth scorecards
  • Quarterly strategy reviews
  • Full hand-off at end of term
Pricing. Scoped per tier and per engagement length on a 30-minute call — there's no menu price for a system you haven't shaped to your business yet. The suite is white-label: nothing carries another company's name into your content.

§ 05 · Questions

Frequently asked.

Do I need to be technical to run this?

If you can run Claude Code and follow an install guide, yes. The Done-with-you tier exists for founders who want the engine but not the install — we do onboarding live and run the first cycle together.

Will my work look like The Gourmet Host?

No. The suite is white-label — nothing carries the TGH name. Your client profile is the only voice, brand, and accounts the skills read from. The standards are inherited; the brand is yours.

What happens when you ship updates?

Updates ship as new versioned releases. Your installed plugins stay stable until you choose to upgrade. You own the output, the data, and the cadence.

Do I get the whole suite, or parts of it?

You get the complete suite — all nine modules and twenty-eight skills install together as one library. The modules are how the system is organized, not an à-la-carte menu; the shared client profile ties them together so everything reads from one brand and one set of accounts.

What does pricing look like?

Scoped per tier and per engagement length. We scope on a 30-minute call — there is no menu price for a system you have not shaped to your business yet.

Is my data ever shared with other clients?

Never. Each client profile is isolated to your environment and accounts. TDM Insights does not pool, resell, or train on your data.

Bring us a site, a goal, and a cadence.

Tell us where you are and we'll send the full module overview within the day. A 30-minute scope call comes next.

Request the overview