TDM Insights
SEO & AI Advisory
The slowest page went from 13.6s to 1.7s.
Avro Academy is an independent high school in midtown Toronto. They hired us to make their Wix site more visible in Google and the AI answer engines. Our first look suggested a light optimization pass. Our detailed review found three limits baked into the platform that no amount of tuning could lift. So we rebuilt the site on WordPress instead. Every figure below is measured, in Lighthouse, Google Search Console and GA4.
Rebuild shipped · live on avroacademy.com · Jul 2026
The Wix site was not badly built. It was boxed in.
Crawling was clean, HTTPS was valid, and the SEO score was already a perfect 100. Three things held it back that could not be fixed from inside Wix. That is what turned a tune-up into a rebuild.
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What patching would have bought. Faster images and better copy on a site that still could not be read, still could not be quoted, and still shipped a heavy runtime on every view. Inches, at real cost. We recommended the rebuild instead, and priced it as a fixed-fee hygiene month.
A logo and two buttons, or a page that says what it is.
The old homepage opened with a logo and two buttons floating in whitespace, and no real headline for Google to read. The rebuilt one leads with a true H1, a clear description, and the reasons a parent should book a visit.
Full-page mobile captures, top of the homepage. Left from the Wix baseline, Jul 8, 2026. Right from the WordPress build, Jul 9, 2026.
Every quality score moved up, most to near perfect.
Scored 0 to 100 by Google Lighthouse. The SEO score was already 100 on Wix and stayed there, so it is not shown. Answer-engine readiness is our own extraction audit, how cleanly ChatGPT, Perplexity and Google AI Overviews can quote the page.
Speed gets you crawled. Structure gets you cited.
Wix rendered visual headings as generic boxes, so most pages had no real H1 for a search engine to anchor on. There was no School schema, no machine-readable FAQ, and one page told Google to register for a school whose own name was misspelled. The rebuild fixed all of it.
H1 and schema counts across the 7 core pages. Meta descriptions across the 18 blog posts. Source: rendered-DOM crawl, Jul 8 and Jul 9, 2026.
Pages that competed with each other.
The index had grown into a thicket. The homepage lived at two live URLs that each claimed to be canonical, so they split their own link equity. Three courses pages, three registration pages, and abandoned leftovers like a 2022 Fees page and a Courses1 shell were all still indexable.
When several pages target the same query, Google has to choose, the equity splits, and none of them ranks as well as one strong page would. We consolidated the duplicates, retired the ghosts, and gave each intent a single home.
An archive nobody could wait for.
Every post carried over, rebuilt on the fast template, with a unique meta description and its own closing links. Five posts had been slower than ten seconds. None are now.
18-post average · Lighthouse mobile · Jul 2026
Diagnose first, then rebuild.
A fixed-fee hygiene month, run in five steps. The measurement is what tells us which pass a site actually needs.
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The foundation is measured. The traffic is a checkpoint.
The new site went live and became indexable on Jul 9, 2026. Every number on this page is a measured before and after of the site itself: speed, structure, and readiness. What we cannot honestly show yet is a rise in search traffic, because Google has only just started recrawling.
So we set a checkpoint instead of a promise. We remeasure organic performance in Search Console and GA4 at 30, 60 and 90 days, against the Wix baseline we captured before cutover.
Wix baseline captured Jul 8, 2026 from Search Console and GA4: 693 clicks and 17,400 impressions over the prior 90 days, at an average position of 8.5. That is the line the checkpoints measure against.
A tune-up can become a rebuild. We tell you which, and why.
Every engagement opens with a diagnostic on a short call: the technical blockers capping your visibility, each with its fix, and an honest read on whether your platform can be tuned or needs rebuilding. Accessible hourly and fixed-fee arrangements, so the scope fits the business.
The deliverable. A diagnostic report: the blockers capping your visibility ranked by impact, each with a fix, the answer-engine gaps keeping you out of AI results, and a clear recommendation on optimize versus rebuild with the cost of each. Yours to execute, with us, or on your own.